每年農曆三月十五日,是民間所敬仰的中路財神——玄壇真君趙公明聖誕,2025年落在國曆4月12日。中路財神趙元帥,又名趙公明,是《封神演義》中赫赫有名的武將神祇,道教尊稱其為「正一玄壇元帥」,俗稱「玄壇真君」或「玄壇爺」。因其能調和財氣、斷除邪煞、護佑生意,故深受商業從業者與創業人士敬仰,是五路財神之首。
「五路財神」分掌東南西北中五方財運,分別為:東路招寶天尊蕭升、南路招財使者陳九公、西路納珍天尊曹寶、北路利市仙官姚少司,以及主掌中路的趙元帥。此五尊財神皆為武將出身,故又統稱為「五路武財神」,象徵著五行五方之財富流動與均衡庇佑。

其中,趙元帥的五行屬性為「土」,掌中央之財運。其造型多為威武武將,左手捧金元寶,右手持九節鐵鞭,不僅寓意迎財納福,更有驅邪避煞、除厄化煞之神效。信眾相信,在其誕辰當日誠心祭拜,可望獲得趙元帥開啟寶庫、賜下財源、廣進財氣的祝福。

民間習俗中,祭拜財神有諸多講究。供品宜備象徵平安與招財之五果:蘋果(平安)、鳳梨(旺來)、橘子(吉利)、香蕉(招財)、棗子(招子);亦可準備壽麵、壽桃、金元寶造型供品、五路財神金等物品。

特別要注意的是,需忌諱蓮霧、番茄、芭樂等「空心」或「多籽」水果,避免象徵破財或紛擾。祭拜當日亦應避免口角衝突、穿著拖鞋或破舊衣物,以示對神明的尊重與敬畏。
除了祭拜儀式外,各地廟宇也會舉辦財神文化慶典,設有法會、平安餐、財神祈福儀式與民俗表演,熱鬧非凡,祈願整年度都能「補財庫」、「擋小人」、「得貴人」、「納正財」,財運滾滾而來。財神趙公明不僅主財,更重公道與正義。他的神職強調正財致富、誠信經營,提醒世人以勤奮與仁德為本,方能長保財源。也因此,他深受現代企業主、業務員、創業青年所愛戴,是廣大經營者心中的守護神。

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